Startup Metrics Kit
SaaS founders, startup operators, and growth teams
Track the metrics that matter for your startup. Calculate MRR, CAC, LTV, churn, and conversion rates. Model growth with NPV, IRR, and break-even analysis.
7 tools, one workflow
- 1
Calculate MRR/ARR
Start with your recurring revenue. Know your monthly and annual run rate before anything else.
Calculateur MRR/ARR - 2
Measure churn
Calculate customer and revenue churn rates. High churn kills growth no matter how fast you acquire.
Calculateur de taux d'attrition - 3
Find your CAC
Total marketing and sales spend divided by new customers. The denominator of unit economics.
Calculateur de CAC - 4
Calculate LTV
Customer lifetime value tells you how much a customer is worth. LTV/CAC ratio should be 3x or higher.
Calculateur de LTV - 5
Track conversion rates
Measure visitor-to-trial and trial-to-paid conversion rates to find funnel bottlenecks.
Calculateur de taux de conversion - 6
Find your break-even point
Calculate how many customers or how much revenue you need to cover fixed and variable costs.
Calculatrice du seuil de rentabilité - 7
Run A/B tests
Check statistical significance and required sample size before declaring a winner.
Calculateur de significativité de test A/B
Build a metrics dashboard with our API
Pull live calculations into your internal tools or Slack bot.
Learn more