UTM Builder
Build campaign URLs with UTM parameters
Como usar
Enter your website URL and fill in the campaign parameters. The tagged URL updates automatically as you type. Required fields are source, medium, and campaign name. Term and content are optional but useful for distinguishing ad variations. Copy the generated URL and use it in your marketing campaigns. Your analytics tool (Google Analytics, Umami, Plausible) will automatically track traffic from these tagged URLs.
Exemplos
Google Ads campaign
URL: example.com, Source: google, Medium: cpc, Campaign: spring-sale-2026. The generated URL lets Google Analytics attribute conversions to this specific ad campaign.
Email newsletter
URL: example.com/blog, Source: newsletter, Medium: email, Campaign: weekly-digest-march. Track which newsletter issues drive the most traffic and conversions.
Publicação para redes sociais
URL: example.com/product, Source: instagram, Medium: social, Campaign: product-launch, Content: stories-vs-feed. Compare performance between Instagram Stories and feed posts.
Perguntas frequentes
What are UTM parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs that let analytics tools identify where traffic comes from. There are 5 parameters: source (where), medium (how), campaign (why), term (keyword), and content (variation). They were originally created by Google for Google Analytics but work with any analytics platform.
Which UTM parameters are required?
Source, medium, and campaign are the three essential parameters. Source identifies where the traffic originates (google, facebook, newsletter). Medium describes the marketing channel (cpc, social, email). Campaign names the specific promotion or campaign. Term and content are optional refinements.
Are UTM parameters case-sensitive?
Yes, in most analytics platforms. Google and google would appear as two different sources. Best practice is to always use lowercase for consistency. This tool generates lowercase UTM values by default.
Do UTM parameters affect SEO?
UTM parameters do not directly affect SEO rankings. However, search engines may treat URLs with different query parameters as separate pages. For links you want indexed, use canonical tags. For campaign tracking links (ads, emails, social), UTM parameters are standard practice and expected.
Can I use UTM parameters with any analytics tool?
Yes. UTM parameters are a universal standard supported by Google Analytics, Umami, Plausible, Matomo, Mixpanel, and virtually every analytics platform. The parameters are simply query string values appended to your URL, so any tool that reads query parameters can use them.
Sobre esta ferramenta
Build URLs with UTM parameters for campaign tracking. Preset sources and mediums for Google Ads, Facebook, email, and more. Copy the tagged URL and track your marketing campaigns in analytics.
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